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Verbal Identity, Visual Identity, Brand Strategy & Website Development.
January 2025
Visit SiteLab Stellar are an extraordinary business developing adaptogenic liquid health supplements designed to restore homeostasis and counter the devastating effects of chronic stress and overexposure to cortisol.
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STRATEGY & STORYTELLING:
Lab Stellar had a fantastic product, but no real brand strategy. We helped position and execute their creative direction by leaning into the science and research-driven data around their liquid supplements. Straying away from the usual health supplement playbook, we leaned into the disruptiveness and almost Sci-fi feel of the product. Through some creative storytelling and disruptive art direction, we helped bring herbal liquid life forces straight to the customer via an impactful launch and subscription-based distribution model.
VISUAL IDENTITY:
Echoing this theme of disruption and innovation in the brand’s overall strategy, we created a visual identity that was sure to turn heads for its category. Inspired by the art of James Turrell, the pulsing and colourful brand design was used to reflect the real, living ingredients that formulated these liquid life force supplements.
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WEBSITE DESIGN AND DEVELOPMENT:
Accompanying the strategy and identity, we built and developed a full-service E-commerce website. This used the same motion principles and creative direction established in the brand design phase to create an interactive storefront and knowledge base that kept prospective customers both informed and engaged.
