Arebus strides at the forefront of the cybersecurity realm as a disruptive force developing groundbreaking encryption technology solutions. Their vision is not merely to combat cyber threats but to revolutionize the way digital security is managed. They needed to embody this innovation and approached Namewerk to rebrand Arebus into a bastion of cybersecurity.
"Namewerk were an exemplary crew to work with. They understood the importance of big-picture stature rather than chasing short-term impact. We will 100% be working with them again"
Edwin Zargarian
Founder & CEO at Arebus
"Namewerk were an exemplary crew to work with. They understood the importance of big-picture stature rather than chasing short-term impact. We will 100% be working with them again"
Edwin Zargarian
Founder & CEO at Arebus
BRAND STRATEGY:
Armed with insights from the discovery phase, we devised a positioning strategy which highlighted the forward-thinking innovation of their patented encryption technology. We used this positioning to help plot Arebus’s industry debut, crafting a go-to-market strategy that addressed product introduction, promotional strategies, sales channels, and customer support frameworks. Every detail was meticulously outlined to ensure a formidable market presence from day one.
VISUAL IDENTITY:
We then need to develop a visual identity which echoed the innovative nature of the company. Drawing on inspiration from digital aesthetics and cybersecurity motifs, we forged a design identity system which conveyed innovation, professionalism and trust.
WEBSITE DESIGN AND DEVELOPMENT:
A digital giant like Arebus deserved a digital presence to match. Based on the brand identity system we’d created, we sculpted a website that was not just visually appealing but also one that was intuitive, user-friendly, and fortified with top-notch security protocols.
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