We were approached by a Texas-based holdings company with a unique philosophy - long-term, even perpetual, equity ownership in small businesses. We used the symbolism of regrowth and regeneration attached to Birch trees to create a name that signalled the firm could be a catalyst for growth and deliver a brighter future for each of its businesses.

In an age of outdated ERP systems, there was one startup that had created an innovative and less complex alternative to the incumbents. We forged a name that reflected its value proposition and created an innovative feel to the brand.

After first creating the skincare brand “Lyfe Cycles”, we then needed to create a great name for their first product - A moisturiser that was safe for both Mother and Child during pregnancy. We created a name which highlighted both the Maternity aspects of the product and the glow effect of having great skin.

A new app for Tourists was coming onto the UK Market. We created a name that highlighted its portability and leveraged alliteration to increase memorability and recall.

When Lab Stellar were developing their new Health Tonic, they needed both naming and positioning that would allow them to stand out. We created “Vital-X”, a name which used “X” as a stand-in to reflect the value that daily consumption of the Tonic would have - A vital mind, a vital body and a vital spirit.

Creating a mindfulness and meditation app that would stand out amongst the rest was no easy job. When tasked with naming, we knew that it had to instantly reflect its value when prospective users scrolled through the app store.

Tanning studios can sometimes have a reputation for delivering a cheap and tacky experience. When you’re a new brand looking to bring a sense of luxury and elegance to tanning, you need a name to match.

A bike gear brand that doesn’t want to compete on price, but instead on quality and engineering, needs a name that highlights this. Using both industry-specific thinking, and a nod to both craftsmanship and innovation, “Shiftworx” was forged.

A skincare startup was entering the market with a unique angle, a range of skincare creams to address three important stages in a Woman’s life - Maternity, Menopause and Old Age. We created a catchy and memorable brand name which highlighted this particular niche and solidified its positioning in the market.

A consultancy group in the Wine, Food and Travel niche heard through the grapevine that we were able to deliver full-bodied naming concepts. We created a name that leveraged two Latin words to give them both a classical and premium feel.

A new chain of salad bars was looking to cater to a demand that was increasing twofold in the Middle East, premium and organic salads to-go. We created a brand name that highlighted its positioning amongst regular salad bars.

A fine-dining restaurant is planning to be launched in Dubai and they needed a name that paid homage to its culture. We created “Katano”, a sharp and subtle spin on the fabled Katana.

The world of Home Owner Associations was a market that was begging for a digital on-ramp. Clubhaus was the solution. They needed a name and an exact-match domain which positioned them in both the world of SAAS and HOA.

How do you name an overnight oats brand that is the best-tasting option on the market? You use language that conjures up imagery of mouth-watering joy with every heavenly bite.

In the arena of Organizational Design, a bold new consultancy firm was beginning to emerge. We created a name that strayed away from conventional consultancy names in order to directly reflect their value proposition.

As a leading haircare business in Germany, “Canext Hair” were looking to pivot away from its founder-led name into something which carried a story. We created a name that positioned them as a haven for haircare both online and on-site.

A media production company that platforms the stories and culture of its home country needs a name that reflects that. “Hikaya” in Arabic means “Tale” and perfectly summarises the storytelling aspects of the Qatari brand.