Vital·X™ is an adaptogenic drink designed to restore homeostasis and counter the devastating effects of social, environmental, emotional, psychological stressors that fuel chronic stress and lead to overexposure to cortisol.
Vital·X
Vital·X™ is an adaptogenic drink designed to restore homeostasis and counter the devastating effects of social, environmental, emotional, psychological stressors that fuel chronic stress and lead to overexposure to cortisol.
NAMING & POSITIONING:
When Lab Stellar were developing their new liquid health supplement, they needed product naming and positioning that would help them stand out. After much research, we discovered there was an opportunity here to create a disruptive and innovative feeling name which still conveyed the product’s value proposition.
We created “Vital-X”, a name which used “X” as a stand-in to reflect the value that daily consumption of the health supplement would have on you - A vital mind, a vital body and a vital spirit.
PACKAGING DESIGN:
When it comes to digital distribution, the two most important aspects of packaging design are communication and experience. The design has to convey its category and callouts even on first scan, whilst the actual physical feel of the packaging needs to prove its price point and appear sturdy.
Ensuring that we ticked these boxes and retained the look of the visual identity we’d created for Lab Stellar beforehand, we designed Vital X’s box and label with a pulsing blue colour palette, high-impact typography and a premium-feel packaging build.
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Building the AG1 of mind, body & spirit.
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Capturing the heritage of Mexico in a restaurant identity.