No items found.
Services:
Brand Audit, Brand Design, Brand Strategy, Brand Storytelling, Content Strategy & Pitch Deck Design
Crypmoji is a cutting-edge communications startup which employs state-of-the-art encryption technology to seamlessly integrate secure messaging and file-sharing capabilities directly into users' native iOS/Android keyboards. As a free-to-use platform, Crypmoji stands as a guardian of digital privacy, redefining how individuals communicate securely in an increasingly interconnected world.
In the pursuit of refining its brand identity and market positioning, Crypmoji sought our expertise. The objective was multifaceted: conduct a comprehensive brand audit to assess the strengths and weaknesses of the current identity, reshape the brand story and positioning for a wider audience, redesign the brand identity for a contemporary and cohesive look, and craft a dynamic marketing strategy for both short-term impact and long-term growth.
When we delved deep into understanding their core values, target audience, and the intricate workings of their cutting-edge encryption platform, we found that the current positioning and identity didn’t align with how the app was being used. The Crypmoji Beta was a serious tool being used by serious journalists in less-than-hospitable environments, yet the branding was fun and childlike. This laid the foundation for a complete strategic overhaul.
We meticulously examined every facet of Crypmoji's existing brand identity. This involved scrutinizing their visual elements, messaging, and market positioning. The brand audit unveiled insights critical to the subsequent redesign, helping us identify strengths to leverage and areas for increased alignment between identity, positioning and target audience.
Crafting a compelling narrative was key. We collaborated with "Crypmoji" to unearth the unique stories embedded in their pilot programmes. From this narrative, we derived a strategic positioning that not only conveyed the sophistication and value of their platform but also highlighted its user-friendly nature and the broader concept of secure communication for all.
With insights from the discovery and brand audit, we embarked on reshaping Crypmoji's visual identity. The redesign incorporated modern aesthetics reflecting cutting-edge technology while ensuring simplicity for user accessibility. The logo, colour palette, and overall visual language were reimagined to align seamlessly with the brand's new narrative - A guardian of secure communication.
A robust marketing strategy was pivotal for "Crypmoji's" renewed identity. We developed a multi-faceted approach encompassing short-term goals for immediate impact and long-term strategies for sustained growth. This included laying the foundations of a content strategy that included social media campaigns, influencer partnerships, and educational content to demystify encryption technology for a broader audience.
In essence, the collaboration with Crypmoji was a journey from rediscovery to redefinition. Through a refined brand identity and strategic storytelling, we not only elevated their market presence but also positioned Crypmoji as the epitome of secure communication in the digital realm. (Crypmoji is due to Hard Launch to the public in Spring 2024)