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Services:
Naming & Positioning.
In a world where stress and anxiety are all too common, one client came to us with a vision: to create a mindfulness and meditation app that would help people find peace and clarity in even the most specific of scenarios. So they poured their heart and soul into designing and building an app that included mindfulness, breathwork exercises, and targeted meditations.
"Namewerk have a very clear process, highly informed, and explain each step in a way that is understandable for anyone trying to tackle branding and naming. The naming choices they created were very insightful and applicable, ideas we had never thought about, and we felt that they had an innate understanding of the many factors involved in naming - not only marketability and creativity, but technicalities including trademarks and availability of the name in multiple platforms. Maybe my best experience with an agency in over 20+ engagements."
Andrew Dillon
Founder
We wanted to create a name that would be memorable, evocative, and instantly convey the app's value proposition to potential users. The name had to be distinctive enough to stand out in a crowded market of wellness apps, yet still, feel authentic and aligned with the client's mission.
To begin the naming process, we dove deep into the world of mindfulness and meditation. We studied the client's app, exploring its features, functionality, and user experience.
With a solid understanding of the app and its target audience, we embarked on a brainstorming session to generate a wide range of potential names. We explored relevant themes and played with words, phrases, and metaphors that evoked a sense of tranquillity and well-being.
After generating a long list of potential names, we began the process of evaluation and refinement. We assessed each name based on criteria such as memorability, ease of pronunciation, and emotional resonance. During this stage, we also conducted preliminary trademark searches to ensure that our top contenders were available for use.
In the end, one name rose above the rest: "Upliftly." The client loved how it was a unique, brandable spin on the concept of uplifting one's mood and spirit. The name had a positive, energetic vibe that perfectly captured the app's mission of helping users find joy and peace in their daily lives.
Our client felt that it was a naming concept which perfectly encapsulated the essence of their brand and would help them stand out in the competitive world of wellness apps. The name "Upliftly" has become synonymous with a sense of calm, clarity, and inner peace – and that's a legacy that will continue to inspire and uplift users for years to come.