To tackle a project like this, our game plan was divided into five methodical stages:

We began by immersing ourselves in the UK's tourism landscape. We interacted with potential users, understanding what they seek in a local guide app. We deconstructed the app's features, especially spotlighting its free access, exclusive discounts, and curated local experiences.

Here, we carved out the brand’s persona. What makes this app stand apart from the rest? It wasn’t just an app; it was a seasoned local waiting to show you the hidden treasures of the local community.

With our newfound insights, we initiated our brainstorming saga. We played with words, toyed with alliteration, and envisaged names that painted a vivid picture of a traveller’s journey. Each name generated had to encapsulate the sense of discovery and adventure the app promised.

Our brainstorming produced a sea of potential names. This phase was about distilling them to the essence. We screened each concept for linguistic checks and critiqued each option, weighing it against the app's ethos and evaluating its potential resonance with the intended audience.

With a shortlist in hand, we then donned our legal hats. We combed through trademark databases, ensuring that our chosen names weren't just catchy but also stood on solid legal ground.